About us

About us


We are dedicated to providing the most affordable and most trusted way of shopping in the region for sneakers and streetwear. Our goal is to treat you the way we want to be treated. Our items aren’t just part of our business, they are part of our lifestyle.

As fans of streetwear ourselves, we were tired of scammers, fake items and overpriced sneaker stores in this region. For this reason, we decided to start our own business with an Instagram page in 2019 then launched our website in 2021. Our mission is to provide you with the most sought-after items at the best possible price, guaranteeing the authenticity of each product. We strive to deliver a seamless experience from the moment you place an order to the day it arrives at your doorstep.


All of our items are 100% authentic, brand new, and in their original packaging. Our dedicated quality team ensures and upholds this standard. We do not deal and will never sell any fake/copy/counterfeit, used nor damaged item.

We specialize in limited-edition sneakers and streetwear that are not readily accessible through conventional retailers. In most cases, these items have sold out immediately upon their general release or were never sold in the Middle-East.


Our aim is to be recognized as the most affordable and the most trusted sneakers and streetwear store in the region. It’s pretty simple, we want you to stop overpaying for the same items and services we provide.


For more information about us, if you have questions, or if you would like to make a complaint, please contact us via e-mail at support@hypefly.ae or via WhatsApp at +971 52 492 2079 and our team will assist you within 24-48 hours.